Ikea recycles uniforms into homeware range.

In a remarkable sustainability project, Ikea has unveiled its latest homeware collection, the VÄXELBRUK range, ingeniously crafted from 300 tonnes of recycled staff uniforms. This initiative is a part of the Swedish giant’s broader commitment to embracing a circular business model, showcasing its commitment to sustainability objectives.

The collection follows the introduction of new staff uniforms at Ikea. The redesign not only refreshed the brand's aesthetic but also set a sustainable precedent by repurposing the old, outdated, and surplus uniforms. This significant overhaul involved collecting vast quantities of worn-out clothing from employees, complemented by a modest amount of excess stock left unused due to the transition.

The VÄXELBRUK range.

Luca Clerici, Ikea’s New Business Manager, shared insights into the process which converted this old stock into new items.

"The fabric is shredded into fibres, which are naturally shorter than virgin fibres, resulting in slightly lower mechanical performance. However, the overall quality and performance remain comparable to new materials.”

He also highlighted the complexities encountered in navigating regulations, logistical challenges, and diverse industry requirements—a first at this magnitude for Ikea.

The VÄXELBRUK range spans a variety of home décor items, including throws, cushion covers, curtains, and bags. Each piece proudly displays the vibrant and recognisable colours of the Ikea staff uniforms, adding a unique and meaningful touch to the collection.

This launch aligns with Ikea’s impressive environmental and business milestones earlier this year, where the company reported a 24.3% reduction in its climate footprint alongside a 30.9% increase in revenue. This balance of sustainability and economic growth underscores Ikea's role as a leader in sustainable business practices.

Ikea's innovative approach not only recycles material but also breathes new life into what would otherwise be waste, setting a robust example for the retail industry and beyond.