Gowheels! makes sustainable wheels for carts and trolleys.

Gowheels! is leading the way on sustainable wheels commonly used in the world’s retail sector (and beyond).

A hard plastic is commonly used for the wheel of a shopping cart and a soft plastic is commonly used for the outer tread. Like so many products, cart wheels are made of different materials chemically or mechanically bonded together during the manufacturing process to make a wheel that is not repaired, not reused, and not recycled, it is just ocean-bound plastic waste discarded into our landfills after a short period of use.

After years in the making and with the support of sustainable-minded investors, Gowheels! has made shopping carts infinitely more sustainable and dramatically less expensive to maintain to the benefit of not only store owners, but to the environment and customers alike.

Our estimates are that Gowheels! radical design is the only path to eliminate ~1,000,000 tons of environmental impact and save retailers ~$1.5 billion over the next decade, all without raising prices to the consumer.

This great scourge on the environment will continue unless ESG-minded customers, investors and retailers demand otherwise.

This new cart wheel is now available to retailers in the UK and EU, as well as the US, Australia and Canada.

William Bateman, CEO.